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“White Space” is just as important as the graphics and the copy
If you ever had the chance to work in an advertising agency where the copywriters and graphic designers slave away at creating the right combination for your print advertisement, you would likely hear...
View ArticleWhy Headlines Sometimes Don’t Work
From the ninth grade on, writing teachers, sales managers, copywriters, and others will tell you that you need to shout out your strongest benefit in your headline to attract the readers’ attention...
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Tablets Changing eCommerce: Plan Ahead for the Holiday Shopping Season
iPads, Touch Pads and Smartphones Are the New Shopping Carts There’s no question that smartphones and touchscreen tablets have changed the way people work, but they have also changed the way people...
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Smartphones Are Making Huge Inroads into Retail Sales
If your website has not been enhanced for mobile usage, you are about to miss the biggest online shopping season ever. Unbelievable as it may seem, 25% of Americans – every man, woman and child – now...
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15 Minutes a Day to Make Your Business More “Social”
Go Ahead; Take On Social Media The amount of time that can be spent on social media (Facebook, Twitter and Linkedin, for example) seems overwhelming, but it doesn’t need to be. Make yourself an...
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How to Use Pinterest for Business
There’s nothing like being the new kid on the social networking block (while also becoming the most popular), but that’s exactly what Pinterest is. Pinterest was launched in 2010 as a place where...
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Less than 10% of Businesses Have Mobile-Ready Websites
Is Your Mobile Site Ready Yet? There are a lot of predictions being made for the upcoming year, but the one that your business might want to be aware of is that more people will be using their mobile...
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The Magic Number “3”
The Brain’s Favorite Number Is “3” Specialists in communication arts know it. Lawyers know it. Teachers know it. Parents know it. Marketers know it. Psychologists know it. You know it too, although you...
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Mobile First: When it comes to web design, it’s time to start small
Example of Desktop, Tablet and Mobile Versions of a Website No longer can mobile browsing be an afterthought. In many situations, it should be the forethought. Here’s why: In 2014, 1 out of every 4 Web...
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Slow is Smooth, Smooth is Fast
If you were trying to win a war, would you first start planning a battle strategy or would you start shooting targets? Sun Tzu’s Art of War would tell you the answer. Without planning, a successful...
View ArticleHello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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